So, you’re investing in a brand-new website and expect it to be exactly what you envision. Now is the time to gather as much information as possible to provide to your web design company. Most web design companies will estimate the cost based on the time required to create the website. They will ask about your website’s goals, design ideas, and desired features. Guesswork by your web designer will only waste time and money.
As with any project, preparation is crucial. We’ve identified key areas for you to consider and decide on. Clearly establishing and communicating your requirements will help the web design company understand your vision and ensure a smooth project. Let’s begin!
What do you want your website to achieve?
It might seem obvious, but what are your goals for the new website? Do you want to generate leads, sell products, or promote an event? Defining your website’s objectives will help your web designer focus the project.
What is your budget?
Determine your budget and share it with the web design company along with your requirements. They will inform you if they can deliver within your budget. Keep in mind that different web design companies have varying pricing structures, and the cheapest option might not always be the best.
What is your timeline?
Do you need a quick turnaround, or are you flexible? Many web design companies handle multiple projects simultaneously, so a tight deadline might not be feasible. Establish a realistic timeline and communicate it to your web designer.
Who is your target audience?
Identify your target audience to ensure your website appeals to them. Consider demographics, location, and preferences. A successful website is designed with the customer in mind, achieving the right layout, color scheme, and content.
What are your design preferences?
You might have specific design preferences or need artistic guidance. A reputable web designer will ask for examples of websites you like and dislike. They will use this information to create graphical concepts for your website.
Do you have branding guidelines?
If your company has branding guidelines, make sure to choose a web designer experienced in working within these parameters. Consistency in branding across all platforms is crucial for many businesses.
What about content?
While design is important, content can make or break a website. Have you prepared the text and images for your site? Content creation takes time and should be prioritized early in the project. If you need help, ask your web design agency for assistance.
What functionality do you need?
Communicate any specific features or functionality you require, such as e-commerce capabilities, online forms, user login areas, or integration with third-party platforms. This will help your web designer provide a more accurate project estimate.
What is your website’s structure?
Plan the navigation structure, including the main menu and submenus. Ensure that visitors can access information easily. If you need help with navigation structure, your web designer can advise you.
How will you market your website?
Consider how you will promote your website once it launches. Options include SEO, Google AdWords, and social media. Determine if you will handle marketing yourself or need assistance. Ask your web design company about their marketing services and budget requirements.
Closing thoughts
There is a lot to consider when creating a website, but thorough preparation and clear communication will help your web designer deliver the perfect site for you. Stay involved throughout the project, providing additional information and feedback as needed.